Spanish media group Secuoya, known for its collaborations with Netflix and the upcoming documentary series on Prime Minister Pedro Sánchez, is undergoing a major shareholder shift. Alantra, through its private equity arm, is in advanced talks to sell its 56.17% stake to Secuoya’s president and founder, Raúl Berdonés. Although the deal has not yet been finalized, sources close to the negotiations say it is in its final stages, pending financing. The transaction values the company at €125 million.
Berdonés currently holds a 20.6% stake through his firm, Sponsorship Consulting Media. If the acquisition goes through, his ownership would increase to 76.77%. The move aims to support the company’s growth strategy while facilitating Alantra’s exit. Alantra has been a shareholder since 2012 and transferred its stake in 2018 to a secondary vehicle led by Partners Group, while continuing to manage the investment.
Alantra, previously operating under the N+1 and Dinamia brands, initially acquired its stake for €16 million and extended an additional €20 million credit line.
Leadership and expansion
Secuoya has been listed on BME Growth since 2018 and is one of Spain’s leading audiovisual content creators and distributors. Its current shareholders include Alantra (56.17%), Raúl Berdonés (20.6%), Gala Capital (14%), and Pablo Jimeno via Fiesxi Inversiones.
In 2021, the company secured a €70 million credit facility from Pricoa Private Capital to support its expansion across Spain and Latin America.
Netflix partnership
Secuoya is widely recognized for its partnership with Netflix, launched in 2018. Together, they operate a production hub in Tres Cantos, Madrid, which has hosted hit series such as Money Heist, Elite, and Cable Girls. The company also produced the upcoming documentary on Pedro Sánchez, which is yet to be released.
