Madrid’s audiovisual industry generated €7.5 billion in gross value added in 2025, equivalent to 2.2% of the region’s GDP, according to the 2026 Study of Madrid’s Audiovisual Sector, promoted by the Madrid Audiovisual Cluster and prepared by Analistas Financieros Internacionales.
The figure confirms a shift that investors, policymakers and media companies have been tracking for years: audiovisual content is no longer just a cultural industry. It is becoming an economic platform capable of attracting capital, creating jobs, driving technological innovation and strengthening Madrid’s international positioning.
Today, Madrid sits at the center of that transformation. The region has more than 85,000 square meters of production studios and sound stages, 537 cinema screens and 85 film festivals and showcases, alongside a growing ecosystem of international shoots, content production, technical services, post-production, distribution and digital platforms.
But the most relevant data point is not only the size of the sector. It is its structure.
Madrid’s audiovisual industry supports more than 108,400 jobs and is expected to continue growing in 2026, driven by the expansion of streaming platforms, the internationalization of Spanish-language content and the application of new technologies across the production and distribution chain.
Spain, meanwhile, is consolidating its position as one of Europe’s leading audiovisual hubs. Through the Spain Audiovisual Hub Plan, the government has mobilized more than €1.6 billion to attract investment, strengthen production companies, support new studios and increase the global competitiveness of the sector.
For Gala Capital, this evolution reinforces a thesis that has been gaining strength for years: when entertainment is analyzed through an industrial, financial and long-term lens, it can become an asset class with increasingly solid fundamentals.
Gala Capital’s investment in Secuoya Content Group was built on that view. In 2018, Gala Capital acquired a significant stake in Secuoya, anticipating the growth of Spanish-language audiovisual production and Spain’s role as a center for content creation, services and distribution.
Since then, the industry has moved quickly. Global demand for content, the rise of streaming platforms, the professionalization of independent production and the need to scale projects with stronger financial backing have all changed the rules of the game.
Producing content today is no longer just about making a film, a series or a television format. It is about managing intellectual property, talent, technology, financing, international distribution and operational scale.
That shift also helps explain the growing institutional interest in the sector. The recent creation of Aurora Media Inversiones, backed by Secuoya, Société Générale and SETT, aims to build a major European Spanish-language fiction group, with planned investment of up to €200 million and an estimated economic impact of €2 billion over six years.
The financial reading is clear: the audiovisual sector is entering a new phase.
One that is less dependent on the isolated success of individual content and more tied to the creation of industrial platforms capable of producing, financing, distributing and monetizing intellectual property across markets.
In that context, Madrid is not only competing to attract film shoots. It is competing to attract capital, talent, infrastructure and strategic decision-making.
That is where audiovisual begins to look less like a traditional creative industry and more like a high-value economic infrastructure.
For Gala Capital, the opportunity lies precisely at that intersection: where culture, capital and business scale stop being separate ideas and start becoming part of the same investment thesis.
