Secuoya Content Group participated in the third edition of Content Americas, a key international event for the audiovisual sector, held from January 20 to 23 at the Hilton Miami Center. This global forum officially kicks off the industry calendar and serves as a strategic hub connecting content markets across Latin America, the United States, and the rest of the world. Secuoya Studios joined top executives, creatives, and production companies from around the globe at the event.
During the conference, Raúl Berdonés, Chairman of Secuoya Content Group, shared his vision on the current challenges and opportunities facing the audiovisual industry. “This is a constantly evolving industry; long-term stability is not something we’re familiar with. Business models shift often, but each change brings new growth opportunities. In our experience, production hasn’t faced a significant downturn. In markets like Spain and several Latin American countries, the pace has remained steady,” Berdonés noted.
He also addressed the recent volatility in the industry and what lies ahead in an environment defined by uncertainty and rapid change. In a panel featuring Marta Ezpeleta (The Mediapro Studio), Javier Pons (Telemundo Studios), and Samuel Duque (TYS Productions), the speakers discussed the structural shifts reshaping the content ecosystem across Latin America, the U.S. Hispanic market, and Spain. Berdonés pointed out that after a period of skyrocketing production costs, the industry is now entering a more balanced phase. “This new context demands precise resource optimization across the entire value chain. Our multi-window distribution model remains vital not only for cost efficiency but also for increasing distribution flexibility,” he stated.
AI and the Creator Economy: Allies for the Future
The conversation also touched on the growing role of artificial intelligence and the rise of the creator economy. Berdonés emphasized, “I firmly believe AI will be a key ally in improving processes, but the creative component will remain irreplaceable. There’s still much to explore, but it’s clear this technology can elevate content quality. Even so, great stories will always be distinctive and rooted in true human talent.”
New Windows of Opportunity: YouTube’s Strategic Role
Speaking of the rise of direct-to-consumer platforms like YouTube, Berdonés highlighted its strategic value. He explained that it offers a second life to content whose intellectual property rights are retained by studios or producers opening doors to new audiences and extending profitability well beyond initial broadcast or streaming runs.
The importance of building authentic, culturally resonant narratives was another major theme. The panelists agreed that international collaboration is essential to crafting stories that resonate with diverse audiences. “It’s crucial to connect Spanish and U.S. talent to develop narratives that transcend borders. Spain already plays a key role in global audiovisual production, on par with any major U.S. studio,” Berdonés added.
Looking Ahead: English-Language Production and Global Expansion
During the event, Secuoya Content Group reaffirmed its commitment to the global market by announcing that 30% of its productions in 2025 will be in English. Berdonés explained that this move is a natural evolution for the company. “We have an office in Los Angeles led by James Costos, whose mission is to bridge Spanish and American talent. Today, successful content must pair great storytelling with robust financial structures,” he said.
The panel ended on an optimistic note: creativity and cross-border alliances will continue to redefine the landscape of Hispanic and Latin American entertainment, positioning it as a major player in the international content industry.
